Building brands on the internet
White paper, January 2002, Robin Cleland
The internet has had a significant impact on the brand-building environment.
This paper explores new sources of added value, new brand building
frameworks and the key factors that contribute to a successful online brand.
Read Article

Application of system dynamics to brand management
International System Dynamics Conference presentation, Norway 2000,
Fredrik Elg, David Exelby
Based on a case study of a major Canadian food business, this paper outlines
how Vanguard couples system dynamics and systems thinking to quantify
and evaluate counter-intuitive strategic options.
Read Article