Bringing discipline to brand value management
FT retail and consumer publishing, March 1998, Lars Finskud
Mapping out a brand’s strategic architecture, by acknowledging it is a resource system
rather than a single asset, can help quantify what drives performance. This article
proposes a discipline for the development of brand strategy and management
of brand value.
Read Article

Legitimer la prime de marques (Justifying a brand premium) – (French article)
La Revue des Marques N9 01/9, 1994, Lars Finskud
This article outlines how consumer willingness to pay a price premium for a brand
is driven by the match between the brand’s values and the consumer’s values,
rather than their financial situation.
Read Article