Vanguard consultants, Vittorio Raimondi, Nila Sanyal and Robin Cleland, presented a paper on pushing the boundaries of the research debrief at the influential ESOMAR Congress 2005, the Globall conference for the research community
The ESOMAR Congress 2005 in Cannes attracted over 1000 delegates from more than 75 countries. Vanguard’s presentation was one of just 35 papers presented over three days to the influential, international audience. It detailed how Vanguard’s Competing for Choice approach bridged the gap between market research and strategy development, by translating insights into brand initiatives and enabling clients to quantify their impact over time. “This has delivered a quantum leap in building confidence and consensus within management teams to act on specific recommendations,” write the Vanguard authors.
