Competing
for Choice
An approach lauded
as one of the top 10
marketing theories
Esomar
2005
Vanguard presents at
ESOMAR 2005 Global
Market Research
Conference in Cannes
How
can we build growth in stagnant industries? The Competing for Choice
framework is especially
effective when applied to companies in stagnant
industries. We’ve worked with several leading brands
in sluggish categories and have been able to identify
areas of potential, significant growth that the
management team could exploit.
Our approach identifies underutilized resources by
analyzing the market in detail. We’re able to pinpoint
the drivers that motivate customers to make choices.
This approach will illuminate your business by providing clarity,
confidence and control – a strategy you can
act upon.
