Competing
for Choice
An approach lauded
as one of the top 10
marketing theories
Esomar
2005
Vanguard presents at
ESOMAR 2005 Global
Market Research
Conference in Cannes
The following questions
could be answered
using our brand strategy capability
•
What are the underlying dynamics of my brand?
• Where do I source my customers?
• How do other stakeholders relate to the brand?
• Which marketing levers will drive growth of the brand?
• How can I launch successfully into new markets?
• Should I consolidate my brand portfolio?
Is
Porsche's brand
in need of a service?
Developing
winning brand
strategies by Lars Finskud
