Is Porsche's brand in need of a service? 
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Vanguard’s Competing for Choice Briefing is
an occasional newsletter to keep our community
in touch with our latest thinking. It includes news
on the firm, relevant case studies and illuminating articles on our most recent work. The most recent edition features an analysis of Porsche’s brand
health, alongside other articles. The luxury car’s
revenues may be accelerating but Vanguard’s
Competing for Choice approach has identified
some troubles ahead. Declining sales of the 911
and Boxster have been masked by the success
of the Cayenne. How long can Cayenne shelter
the Porsche brand and is this strategy sustainable?